The Cutting Edge, Informative and Aesthetically Appealing Website Helps AWI Serve as a Stronger Advocate for Animal Protection.
Washington, DC (October 21, 2011) – DC-based animal protection nonprofit organization, the Animal Welfare Institute (AWI), just launched a new website, www.awionline.org. Designed by DC web design firm, Blue Water Media, and built in the award-winning Drupal content management system, the website features compelling layout and design, e-commerce functionality, and a customized donation module. Blue Water Media’s creation will help AWI more effectively carry out its mission to reduce animal suffering caused by people.
A dynamic slideshow filled with vivid images of animals greets users on the homepage and sets a compassionate tone to the site. Clearly organized content and intuitive navigation allows users to find the information they are looking for easily and efficiently. Prominent calls-to-action like “Act Now,” “Sign Up for eAlerts,” “Support AWI” and social media icons encourage users to take desired actions and engage meaningfully with the website.
Impressive functionality implementation further drives user interaction. A custom donation module streamlines the giving process, and e-commerce functionality enables AWI to sell books, brochures and other educational material to support its mission. Additionally, the use of the Drupal content management system strengthens the organization’s mission as it enables AWI to update and add content to the website easily and independently of Blue Water Media. This ensures it remains a comprehensive and up-to-date source of information on the topics of animal safety and welfare on a global scale.
Since its founding in 1951, AWI has sought to reduce animal suffering caused by people. In the organization's early years, its emphasis was on the desperate needs of animals in experimentation. In the decades that followed, AWI expanded the scope of its work to address many other issues— including fighting factory farming and inhumane slaughter, ending the use of barbaric steel-jaw leghold traps, protecting species threatened with extinction, and improving the conditions for commercially transported animals.
About Blue Water Media
Blue Water Media is a leading web design agency in Washington DC offering a wide variety of design services including print, brand identity, and web design. Blue Water Media has been providing customer web solutions to a host of businesses in the Washington DC metro area and beyond for nearly a decade and their superb track record of creating and maintaining innovative websites has been recognized by a number of industry awards. For more information, please visit: http://www.bluewatermedia.com/