Mental Health America Launches Social Campaign

May 3, 2016   |   Margaret Chialastri

May is Mental Health Month and this year Blue Water has helped Mental Health America design and implement the social feed platform for their campaign “Mental Illness Feels Like”. The purpose of the campaign is to increase awareness and support for mental illness along with creating a place for people to share what it’s like to live with mental illness.

Using social media, e-mail marketing, and website creative, Mental Health America is driving engagement around the hashtag #MentalIllnessFeelsLike.  We are then aggregating these posts onto a social feed where people can share their story through mainstream social media platforms but they can also share anonymously. Social Post Aggregator


The anonymous posting feature is truly anonymous; it does not require the input of any identifiable information in order to share the page viewers story.

By creating a single place to view these aggregated posts, users are able to view everything submitted or by categories such as depression, anxiety, bipolar, etc.  People are also able to interact with others by liking posts, responding through social media, or following a user’s story.  This interaction not only helps increase awareness for mental illness but also gives those with mental illness a place to share and help others.

“We wanted to hear real people explain what mental illnesses are like in their own words and have been thrilled with the initial response,” said Danielle Fritze, Director of Public Education & Visual Communications for Mental Health America.


MHA Social Feed As you visit the social feed you will notice the use of CTA’s that drive traffic to specific conversion points. For this campaign, it was important to help drive traffic to mental illness screenings, the e-mail newsletter, and to social media profiles. These CTA’s are able to be shared and promoted throughout the feed or just once depending on the needs of the campaign.


The campaign has already gotten traction with users sharing their stories and also using the anonymous posting feature. Take a look at the social feed at Mental Health America and let us know what you think.

If you would like more information on the implementation or activation of a social feed platform contact us at .