Parallax Scrolling Is Here to Stay
Website design has come a long way over the last decade-plus. The days of simple drop-down menus and easy navigation seem to be on their way out amongst companies attempting to develop an innovative and creative approach to their website design.
The intricacies of websites these days have become incredibly complex and sophisticated. Navigating around the Internet, you may have noticed websites that tend to attract web users through elaborate, decorative, and interactive designs that flow with the web content. Many websites, such as those for Honda, Lexus, the Life of Pi movie, and the FK Agency have employed single page designs with endless scrolling, where the background imagery of the site interacts with the page to contribute to the user experience. This concept is referred to as parallax scrolling, and is the future of web design for the bold and imaginative.
Websites have increasingly utilized the concept of Parallax Scrolling into their designs. Originally a concept of video game design, website designers have hijacked this technique and made it their own. This scrolling technique is an aspect of computer graphics, where background images move by the camera slower than foreground images. In short, parallax scrolling creates the illusion of depth in a 2D environment by moving two or more objects concurrently at different rates. Parallax scrolling is an incredibly fun, engaging, interactive, and eye-catching design technique that seems to be increasingly common amongst new, high-powered websites.
Websites that implement parallax scrolling into their web design create a visually-appealing, engaging, and distinctive web experience that those without it cannot provide. It is an incredibly impressive and beautiful method when executed properly, and these sites stand out amongst the rest. Because of the unique web experience that parallax scrolling provides, websites that utilize the scrolling technique gain attention for their design through sharing and word of mouth, and have increased their online presence and exposure as a result. Businesses and organizations will be forced to consider parallax scrolling in their future web design in order to keep up with the competitive world of the web.
Not convinced that parallax scrolling is right for your website design? Contact Blue Water Media, leading DC web design agency, and we’ll help you figure out how to make the most of your online presence.