In today's world of online marketing, there is no hiding from social media. In fact, according to eMarketer, 89% of U.S. companies with more than 100 employees are currently engaged in social media marketing. Albeit some better than others. Even though 89% of companies are engaging in social media, not enough of them are utilizing the social media content calendar.
Here are our top 4 reasons you need a content calendar:
- Consistent Messaging
We engage with multiple platforms in order to communicate, market, and engage our audience. Depending on your goals and metrics you could be on all of them; Facebook, Twitter, Instagram, Pinterest, Snapchat, Periscope, LinkedIn, Tumblr, Flickr, Google+ (okay, now I’m just checking to see if you are paying attention). By creating a content calendar, you can ensure consistent messaging across all platforms that are on brand, on strategy, and with a consistent voice.
- Knowing What Works & More Importantly What Doesn’t
By having a plan you can spend your time actively watching engagement rates and metrics from each social media platform. Finding out what resonates with your audience will help you tailor the message going forward. And let’s be honest – having it written down makes it much easier to remember and reference a month or two down the line. Now, why did I stop posting pictures of my pet snake?
- Resource Allocation
There is nothing worse than coming in on Monday and thinking ‘Oh No! I have no content for this week. I wish I wouldn’t have posted two blogs last week.’ A content calendar makes it really easy to plan out your resources. Not only is it easy to plan out resources, it also keeps everyone on the same page. Now your editorial team knows exactly what is expected of them and when. No more midnight emails begging for a 425-word blog post on the color green.
- Time Saver
Spend less time scheduling posts, less time writing content, less time staring at the computer wondering what you are going to be writing. All in all, having a content calendar is a huge time saver and a no-brainer. Let’s spend our time engaging our audience and being a part of the conversation instead of just a syndicator.
Hopefully, these 4 wonderful reasons for having a content calendar has spurred you to start one, right now! If you need help starting or need some inspiration we’d love to help. Reach out to us on Twitter @BlueWaterDC.