The story of how Quitter won.

It’s no secret: smoking kills and quitting is really hard. That is why the American Lung Association selected Blue Water to design and develop QuitterInYou.org the seminal online support destination for quitting smoking.

The Solution:


Blue Water created the comprehensive “Quitter In You,” microsite with unique tools, tips, and support to help smokers kick-start the quitting process. Tools include persuasive reasons to quit, inspirational user-generated success stories, a section called “City Pages” outlining local resources available to potential quitters, and motivational e-cards that family and friends can send to those trying to quit.

User Needs


Tools include persuasive reasons to quit, inspirational user-generated success stories, a section called “City Pages” outlining local resources available to potential quitters, and even encouraging e-cards that family and friends can send to provide that extra motivation.


The Outcome:


Blue Water was named an Official Webby Honoree for its unique vision and innovative design in the Charitable Organizations/Non-Profit category.

Hailed as the “Internet’s Highest Honor” by The New York Times, The Webby Awards are the leading international award honoring excellence on the Internet.


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