The new architecture plan has made the site easier to navigate, further contributing to a rewarding exchange in user performance and experience. Users are able to easily find what they need – ships, case studies, even research to support their decisions. In addition, the focus on SEO has resulted in a 46% increase in visits and a 43% increase in page views since the launch.
In 2016, the Austal site won a silver Baltimore Addy in the Business-to-Business website category and won IMA Best in Class Awards in the categories of 'Transportation' and 'B2B'.
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