An improved performance website for a company with performance improvement at its core

How a company with 15 years at the forefront of web design, helped a company with 50 years at the forefront of performance improvement.


GP Strategies is a global performance improvement company. As a leader in sales and technical training, eLearning solutions, management consulting, and engineering services, it sought out a leader in the field of digital marketing to help build their new website.
Serving over 16 diverse vertical industries, and with numerous horizontal solutions and services, GP Strategies needed a way to speak to each one of these industries in a manner that felt unique to that particular industry user. To solve this, GP Strategies turned to Blue Water.

The Solution:


Drawing on our Digital Convergence Methodology, and utilizing our agile approach to project management, Blue Water designed and developed a user-friendly CMS website with an elegant dropdown menu functionality allowing the user to identify the industry of their choice, and only be exposed to the content relevant to them, creating in effect, 16+ websites in one.


In addition, Blue Water developed a content strategy and content based on interviews with 20+ subject matter experts.

The Outcome:


With a sound content strategy in place, the resulting user-friendly GP Strategies’ website successfully funnels the user on a path relevant only to them, while at the same time matching the many horizontal offerings with the needs of over 16 vertical industries.


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