10 Tips for Better Blogging
1) Define your purpose
Think deeply about why people should want to read your blog. What about it is unique, relevant, and compelling?
2) Put your best foot forward
Reading your blog should be an enjoyable and stimulating experience! Engage readers with compelling imagery, employ bullets, lists, and short paragraphs to avoid visual overwhelm and never forget to check grammar and spelling. Nothing reduces credibility faster than a post peppered with typos!
3) Use Social Media
Cross promotion through social media is key to growing your following! Make “I’m tweeting to tell you I blogged” your new mantra and diversify the ways you reach your audience. If you traditionally stick to blogging, consider uploading videos onto a branded YouTube channel, putting out a podcast, or sending readers a monthly e-newsletter.
4) Encourage audience interaction
Invite your readers to comment and re-tweet, and when they do, respond! Ask for reader submissions and reward your audience with contests and giveaways. The blogosphere is built on dialogue, not one-way conversations.
5) Take your online reputation seriously
The Internet records of everything you publish, so always think before you post, tweet, stumble upon, etc. If you wouldn’t want your grandmother or boss to see pictures from last night’s happy hour, keep them offline. End of story.
6) Pay attention to SEO
SEO (short for search engine optimization) can hugely affect your traffic, and ultimately, your site’s success. Optimize posts with keywords, use tags, and actively work to build backlinks. Also, remember to monitor your traffic (Google Analytics is free and easy to use and blogging platforms like Wordpress and Blogger also provide their own tools). Repeat: You manage what you measure.
7) Operate with integrity
Ethics DO exist in the digital sphere and bloggers have a responsibility consistently fact check and refrain from taking credit for another person’s work. If it looks like plagiarism and sounds like plagiarism, it’s plagiarism.
8) Don’t let jealousy get the best of you
Rather than resent you fellow .blogspot’s 300+ comments and thru the roof traffic, study them. How did they get where they are? What techniques do they use? Can you connect with or support them in some way (whether by linking to their site, offering to write a guest post, or requesting to interview them?) Get creative and you might be surprised at how willing the blogging community will be to share the blog love!
9) Keep learning
While it can be overwhelming to try to absorb the near constant steam of new technology released each day, keep plugging away. Keeping up to date on broad web trends (and not just those specific to your industry) is crucial when it comes to staying relevant.
10) Blog for love, not money
In the near saturated blogosphere, blogging is very rarely an effective get rich quick scheme. While many people do eventually make money from their websites, this requires a lot of time and hard work. If you don’t enjoy blogging, find another vocation, plain and simple.
Best of luck on your respective blogging journeys!