In 2016, Smartphone-ready Sites Will Be More Critical Than Ever
In a December 2015 study published by the Pew Research Center, new research confirms something that we builders of digital technology have been witnessing for a few years — more and more people are using their smartphones as a primary source of internet at home.
The study, Home Broadband 2015, shows that home broadband access has plateaued at just under 70% of American homes in 2015, while smartphone-access households without home broadband have increased to 13% of all Americans.
This is not necessarily a good development for advocates of closing the so-called “digital divide,” as the lack of broadband access at home does present challenges for smartphone-reliant Americans. But it is yet another point of clear evidence to support the technology industry’s mobile-first approach to building digital products. Every site we build needs to be designed and built to be responsive across all devices. A non-responsive site in 2016 will amount to a tacit business decision to exclude 13% of your potential traffic.