4 Tips for an Effective Social Media Marketing Strategy
In today’s evolving, digitized society, it is essential for businesses to market to their audience through digital mediums. Social media sites such as Facebook, Twitter, Google+ and LinkedIn can build web visibility, maximize brand exposure, and strengthen customer relationships. Although we all know the advantages of social media in marketing, there’s still a wrong way to use it for your business.
Here are some useful tips to help you do things the RIGHT way:
Keep your page fresh– Make sure that your social media feeds are constantly updated with new, engaging, and relevant content. When messages, photos, videos, or miscellaneous content are posted on to Facebook, Twitter, LinkedIn, Google+ or Instagram, it is immediately posted to your follower’s news feeds. By continuously posting fresh and engaging content, you increase your brands exposure on the web. However you want to find a good balance and avoid over-posting, because you do not want to be perceived as spam.
Link your social media pages together- By promoting your content in as many places as possible, you can increase the chance of visitors utilizing your service, visiting your company’s website, or simply becoming a fan or follower of your page. Also, be sure to include a link to your social media pages on your company blog, website, business cards and presentations and don’t forget to add links to social media channels on your e-mail signature.
Feed in your blog posts and social media accounts- An easy way to keep your pages updated with regular, fresh content is to connect your social media channels and blog pages. By doing so you can automatically distribute blog posts via social media, which is an effective strategy to promote traffic to your blog from each of your company’s social media pages.
Utilize Facebook Advertising-Facebook Advertising can be an effective way to drive traffic to your Facebook page and increase your brand’s visibility on the web in general. Facebook advertising is an effective method for driving traffic to a company’s presence on the site. Anyone can develop a Facebook ad, and there is no set cost. Facebook advertising allows you to target your ads so that they appears only to audiences you specify, such as those of a certain age or geographical location.
Blue Water Media can help you make the most of your online marketing strategy. Contact us about our social media marketing and web development services today!