AAM comes full circle, takes gold
Rising to the top in the hotly contested healthcare category, from a field of 183 submissions, and judged by more than 90 judges from different associations, non-profits and for-profit associations, the AAM website again lived up to the “accessible” part of its name.
“Our members submitted outstanding entries this year, the quality of work our judges review require tough choices to determine the Gold Circle Award winners,” said Paula Gonzalez, Director of Member Relations at Produce Marketing Association and chair of the Gold Circle Awards Committee.
Shedding light on the new digital presence for AAM, Blue Water creative director Jen Koscielniak had this to say, “Reaching audiences in a way that is simple, easy and relatable was the motivation behind the colorful, modern look of AAM’s online properties. In addition, shifting the focus of the messaging from the drugs themselves to the people who benefit from the availability of accessible meds, was a strategic move, and part of an effort to make the site more relatable to all AAM audiences.”
The Association for Accessible Medicines (AMM), formerly the Generic Pharmaceutical Association, works to improve access to safe, quality, and effective medicine for all, particularly in the areas of generics and biosimilars. A little-known fact is that generics make up 89% of prescriptions dispensed, but only account for 26% of total drug costs.
For 17 years, experience agency Blue Water has worked closely with clients as our partners and users as our focus, with small cross-functional teams that foster innovation by continuing to implement iterative digital solutions that move the needle. Contact us to find out more about how we can help your brand turn digital challenges into endless possibilities.