Blue Water Media Wins the IMA Best in Class Award for the Design of the American Lung Association’s Facing Lung Cancer Microsite
Dedicated to Lung Cancer Support, the New Site Offers Unique Interactive Features and Easily Accessible Lung Cancer Information.
Washington, DC (April, 2013) – DC web design firm, Blue Water Media, recently won The Interactive Media Awards Best In Class honor for their design of the American Lung Association’s Facing Lung Cancer microsite. The Best in Class award is the highest honor bestowed by the Interactive Media Awards, representing the very best in planning, execution and overall aesthetic. The American Lung Association’s new Facing Lung Cancer microsite, http://www.mylungcancersupport.org/, helps better provide quality lung cancer tools, resources, and support to lung cancer patients and their caregivers.
The visually appealing microsite engages users immediately upon site entry. A dynamic homepage slideshow featuring images of hopeful patients, their caretakers, and healthcare professionals along with attention-grabbing lung cancer statistics bestows the site with a positive, polished and authoritative feel, which is further enhanced by the new custom-designed logo.
In addition to its aesthetic appeal, the site acts as an informative and easy-to-use lung cancer resource thanks to expandable drop down menus, intuitively structured information, and easily accessible contact information. Informative content in the “Treatment Decision” and “Find Support at Every Stage” sections provides in-depth lung cancer lifecycle and treatment information, further meeting the needs of lung cancer patients and their caregivers. Additionally, an interactive video library featuring advice from lung cancer experts and a Lung Cancer Toolkit with printable PDFs helps patients track medications, important questions, and treatment progress.
To enable the American Lung Association to easily update the site as needed, Blue Water Media deployed a customized solution to their existing content management system, Convivo. This allows them to maintain the site on an ongoing basis, ensuring the most relevant and up-to-date lung cancer information is always available to patients and caregivers.
About The Interactive Media Awards
To win an IMA Award, entries must successfully pass through a comprehensive rating system. IMA judges utilize a points-based scoring system which allows each entry to receive a maximum of 500 points. By adhering to the specific guidelines and criteria of this system, judges are able to maintain the highest degree of fairness, accuracy and integrity; competently and effectively evaluate entries; and, deliver clear results. For more information, please visit: http://www.interactivemediaawards.com/
About Blue Water Media
Blue Water Media is an award-winning information technology, web design, and interactive marketing agency based in Washington, D.C., with offices in New York and San Francisco. The firm provides Government, business, and non-profit clients with full life cycle support for digital initiatives including custom web & software development, commercial and government website design, digital marketing, hosting, 508 compliance, and ongoing site maintenance. Leveraging cutting edge web design techniques, flexible open source software applications, emerging technologies, and integrated marketing campaigns, Blue Water Media offers a turnkey approach to attaining online success. For more information, please visit: http://www.bluewatermedia.com/
