FPI selects Blue Water + MissionSide as Strategic Cross-channel Marketing Partner
October 19, 2020. Washington, D.C. – Blue Water + MissionSide, a full-lifecycle customer experience agency headquartered in Washington, D.C., is thrilled to have been selected by Federal Prison Industries, Inc. (FPI or trade name UNICOR) in the role of strategic cross-channel marketing partner, with an overarching focus on strategy, digital, media, and social. Blue Water + MissionSide was chosen on the strength of its considered approach towards significantly increasing sales in FPI’s primary federal market, and for the proposed effective and efficient entry into FPI’s emerging state and emergency response markets.
Established by Congress on June 23, 1934, FPI’s mission is to protect society and reduce crime by providing inmates with job training and practical work skills for re-entry success.
“As a certified HUBZone, we strongly believe in making the communities we live and work in stronger,” says Blue Water + MissionSide Managing Director, Todd Coen. “By supporting UNICOR in their quest to help inmates successfully return to society with new skills that will in turn improve their own communities, we see a clear overlap between our two missions.”
About Blue Water
Blue Water + MissionSide is a full lifecycle customer experience agency working for organizations across all points of communication, combining human touch with digital expertise to create outcomes that matter. By delivering high-touch solutions that span marketing, technology and human interactions – through leveraging data and embracing technology – Blue Water + MissionSide generates transformational customer experiences that ensure companies own the high-expectation, high-attention moments from which truly human experiences can emerge.