Franchise Software Pioneer and Waterfall FMS Founder, Curt Schwab, Talks Tech
With over 13 years spent working in the Internet space, Mr. Schwab has played a central role in assisting over 700 companies, government agencies, and non-profit organizations through the often challenging process of implementing new Web sites, Internet technology, and software applications. As the Blue Water Media CEO and founder of the groundbreaking new franchise management platform, Waterfall FMS, Curt has his finger on the pulse of all things digital.
What trends in technology are you noticing?
“Cloud consolidation and software as a service has gained traction recently. Traditional desktop computers are declining in use. Thin clients, tablets and anything mobile is where we see growth potential. We have also seen a major shift recently in the Government space to open source.”
What up-and-coming technologies excite you?
“Advances in cloud, cyber security, native mobile app development (specifically objective c), Drupal, and Ruby on Rails are all technologies that I’m excited about right now. Blue Water Media’s new SaaS offering, Waterfall FMS, is a cloud based franchise software solution that is ideal for multi-unit organizations and Government.”
How is technology contributing to your company’s competitive advantage?
“We have a very active staff and rigorous ongoing educational program at Blue Water Media and Waterfall FMS, which keeps us on the forefront of new technology releases and applications. The litmus test for us is to ask, ‘will this technology enable our clients to work more efficiently and does it make business sense for us to make the recommendation.’ Suggesting new technology doesn’t necessarily equate to competitive advantage, but if we can answer yes to our litmus test then we can more than likely bring value to our customers.”
Do you have any words of wisdom for other CEOs regarding technology?
“Never stop evolving.”