Since 2006, Twitter has quickly become the perfect platform for connecting individuals with their interests. In just 140 characters or less, any average citizen, celebrity, or company can share whatever information they desire with their followers in real-time. Twitter is undoubtedly responsible for the evolution of the way we communicate, and the way we do business.
Twitter has become not only a useful tool for companies to target and market to their audience, but an essential one. Businesses lacking an online presence in social media will never have as great of a global reach as they would on Twitter. Twitter’s growth rate has surpassed that of social media giant Facebook, claiming about 288 million monthly active users and 485 million accounts owned. With an effective marketing strategy, Twitter can help businesses build a community of followers that can help support and spread their message. Here are some useful tips for businesses on Twitter:
- Ensure your Twitter account reflects your brand– Utilize Twitter as a branding tool. Set up your account with a handle relevant to your company’s name. Also, use the company logo for the default picture. Avoid any personal information not important to customers.
- Go beyond vague, impersonal marketing messages- Because tweets are limited to 140 characters, businesses must be clear, direct, and engaging with their messages. Specificity and clarity are key.
- Don’t ignore customer service- Customers often turn to Twitter in order to voice their opinions or concerns about a company’s products or services. Do not ignore these. Use these messages as tools for repairing customer service flaws.
- Use hashtags wisely- Hashtags allow users to categorize tweets based on content or specific words by placing a “#” in front of a word. Users can click these phrases, and browse through all the tweets that contain the hashtag. This is can help target audience members come to you!
- Change your password often- Safeguard your Twitter account from hackers who can access and reveal confidential or false company information to your followers.
Want more tips for taking your Twitter presence to the next level? Contact Blue Water Media about our social media marketing services today!
