Make sure your social networks are right for your business--and you have time to maintain them.
You’ve signed up for MySpace, created a profile on Facebook, and joined Twitter and LinkedIn. Now what?
Identify Your Time Commitment How many social networks is your business a part of right now? Are you really using this very popular tool for marketing purposes or are you just a profile on a page? Social networking--like any form of networking--is about dedicating time. Checking in for 10 minutes a day to update your profile status is not going to get you business leads. Additionally, not being involved in the tools you say you use can also send the wrong message to people who are reaching out to you. Make sure you have someone available to put the time into keeping your information fresh and up to date. Facebook and Twitter are great social networking sites, but they can be very addictive. If you don’t use them properly you could find yourself losing countless hours in your day to them. This defeats the purpose of using them to your business advantage. If you business is considering investing in the time to get involved in social networking, the following are additional social networking sites you may want to consider:
- Traditional Social Networks: Facebook, MySpace
- Social Media Submission Sites — Digg
- Social Bookmarking – StumbleUpon, Delicious
- Microblogging – Twitter
- Photo and Video Sharing – Flickr, YouTube
- Review and rating sites – Amazon, Epionions, Yelp