Ready Czech Go! American Friends of the Czech Republic Launches a New Website Designed by Blue Water Media
The Revamped Interface and Enhanced Functionality Better Engage and Inform Users About All Things Czech.
Washington, DC (March, 2013) – U.S.-Czech advocacy organization, American Friends of the Czech Republic (AFoCR), just released a new website created by DC area web design firm, Blue Water Media. With a fresh layout and improved functionality, www.afocr.org helps AFoCR foster closer ties between the United States and the Czech Republic in the areas of business, trade, culture, education, diplomacy, and security.
The homepage immediately captures visitors’ attention with a dynamic slideshow of high-quality U.S. and Czech-themed imagery, a patriotic color scheme (both the US and Czech flags are red, white, and blue), and strong call-to-actions to donate to AFoCR, connect via social media, and sign up for the e-newsletter. Dynamic feed integration on the homepage keeps visitors abreast of US-Czech news and events, and ensures it stays relevant and highly ranked in search engines. Additionally, a customized widget featuring the weather in DC and Prague and sections dedicated to “US-Czech Relations”, “Business and Trade”, “Visiting the CR”, and “Czech Culture” further encourage users to explore the site.
The site’s enhanced functionality also facilitates engagement. Accordion drop-down menus help users easily digest large amounts of information and breadcrumb navigation ensures users can always retrace their steps on the site. The implementation of the Drupal content management system ensures AFoCR staff can easily update the site content independently of Blue Water Media, making it easy for them to remain the most comprehensive digital resource on “All things Czech”.
About American Friends of the Czech Republic
The American Friends of the Czech Republic (AFoCR) is the voice of the American constituency favoring close and strong Czech-U.S. relations. It fosters ties in the areas of diplomacy, legislation, business, trade, security, culture, law reform, and education. In furtherance of its mission, AFoCR has advocated for enlarging and enhancing key international institutions such as NATO and the European Union, and for the Czech Republic’s membership in them. For more information, please visit: http://www.afocr.org
About Blue Water Media
Blue Water Media, is an award-winning information technology, web design, and interactive marketing agency based in Washington, D.C., with offices in New York and San Francisco. The firm provides Government, business, and non-profit clients with full lifecycle support for digital initiatives including custom web & software development, commercial and government website design, digital marketing, hosting, 508 compliance and ongoing site maintenance. Leveraging cutting edge web design techniques, flexible open source software applications, emerging technologies, and integrated marketing campaigns, Blue Water Media offers a turnkey approach to attaining online success. For more information, please visit: http://www.bluewatermedia.com/