The Coulter Companies Showcase Results for Nonprofit, Corporate Clients on New Site
New site highlights events, campaigns and expertise via case studies, images and blog
McLean, VA – (April 23, 2010) The Coulter Companies, which increase the market relevance, brand power and sustainability of socially principled, high potential nonprofit organizations and their corporate supporters, recently launched a new website, www.coultercos.com. Designed by the award-winning web-design firm, Blue Water Media, the website showcases the many services provided to both corporate and nonprofit clients.
“Our goal was to engage our current and prospective clients in the varying ways we partner with and achieve success with both nonprofits and corporations,” said Erin M. Fuller, CAE, group president, Coulter Strategy & Innovation.
The new website combines an engaging user interface with an intuitive site architecture resulting in an enjoyable and streamlined user experience. The homepage opens with a rotating image of a client event produced by Coulter Events. Incorporated in the image is a quote by Rudolf Flesch which encapsulates the company’s guiding principles, “Creativity may simply be the realization that there’s no particular virtue to doing things the way they’ve always been done.” Beneath the image are links to the company’s three main services: association management, event management and consulting, strategy & innovation.
The website’s main toolbar has links to: Home, Our Clients, Our Services, Our People, Case Studies, News, and About Us. Each link leads to a wealth of company information. For example, the case studies link leads to illustrations of Coulter’s work through its individual business units. The association management case studies link leads to a number of studies including one where the company helped instill entrepreneurial thinking into a trade association. The Coulter Companies’ partnership with the association resulted in an increase in association revenues of over 500 percent.
Blue Water Media designed The Coulter Companies’ website to stimulate an enjoyable user experience and allow the company to connect with its users. To provide an enjoyable user experience, Blue Water Media designed an original graphical interface to catch the user’s attention. To help the company connect with users, Blue Water Media installed Joomla, an award-winning content management system. Joomla enables its clients to build and update their websites through a user-friendly format. Blue Water Media also installed a company blog allowing Coulter to keep customers abreast of the latest company and industry news. To further connect with its stakeholders, The Coulter Companies bolstered their social media presence and added links to social media pages above the website’s main toolbar in order to better connect users with Coulter’s robust presence on Facebook, Linked In and Twitter, as well as content tagging via Delicious and Flickr.
About The Coulter Companies
The Coulter Companies increase the market relevance, brand power and sustainability of socially-principled, high-potential nonprofit organizations and their corporate supporters.
The Coulter Companies are:
Coulter Nonprofit Management
Award-winning national and international headquarters management and project-based outsourcing for trade, professional and cause-based organizations.
Smart and sophisticated delivery of complex events, from concept through execution.
Coulter Strategy & Innovation
Consulting: Converting nonprofit organizational challenges into actionable opportunities.
Corporate Advisory Services: Creating, developing and managing innovative nonprofit partnerships that strengthen corporate brand and market reach while reinforcing corporate responsibility.
For additional information on The Coulter Companies, visit www.coultercos.com.
About Blue Water Media
Blue Water Media is a Washington D.C. based web design agency which offers a comprehensive line of design services that include print, brand identity and web design. Blue Water Media has been providing expert service to businesses in the Washington DC metro area and beyond for nearly a decade. Blue Water Media’s wealth of experience and winning track record of creating effective websites establishes it as an industry leader. For more information, please visit: http://www.bluewatermedia.com/
Contact: Andrew Piletz