Two Wins For Blue Water Media In The March 2010 American Design Awards Competition!
Web design for Blue Water Media clients, Stanton Park Media and Coulter Companies, were recognized in ADA monthly contest
(March, 2010) -- The talented web-designers at Blue Water Media have been recognized twice by the American Design Awards for work submitted to its March 2010 competition. The American Design Awards, which judges thousands of websites each year, aims to provide a fair and ethical standard for web designers to showcase their talents by analyzing the creativity, effectiveness, practicality, and ethics of each site. Blue Water Media’s first honor was for the website launched for the full service production company, Stanton Park Media. The second award was given for Blue Water Media’s website redesign for Coulter Companies, an organization that strives to increase the market relevance, brand power and sustainability of socially principled, high-potential nonprofit organizations and their corporate supporters. This recognition is an outstanding achievement for the Blue Water Media team.
The new and improved Stanton Park Media website brings the company’s production services to life. A simple yet engaging color scheme provides a backdrop to information about Stanton Park Media and endows the site with a stylish aesthetic. The combination of an uncluttered interface with stunning graphics allows the site to more effectively attract users and streamlines their search process. The homepage, which opens with a picture of Stanton Park Media’s most valuable company asset—a video camera, captures user attention and the main toolbar (with links to: home, about us, services, projects, and contact us) makes finding information a breeze. Additionally, users’ ability to interact with Stanton Park Media via the “contact us” and “request a quote” links further promotes production services to potential customers and encourages user interaction with the site.
The improved Coulter Companies website also more effectively showcases the numerous services the organization provides. The homepage, which opens with a rotating image of a client function produced by Coulter Events, catches the user’s attention and the intuitive site architecture encourages them to linger and explore the site. The award-winning Joomla content management system implemented by Blue Water Media helps the organization further connect with clients by enabling Coulter Companies to independently expand and update the site.
The Coulter Companies’ bolstered social media presence and links to social media pages above the website’s main toolbar better connects users to Coulter’s robust presence on Facebook, Linked In, Twitter, Delicious, and Flickr. “Our goal was to engage our current and prospective clients in the varying ways we partner with and achieve success with both nonprofits and corporations,” said Erin M. Fuller, CAE, group president, Coulter Strategy & Innovation. Blue Water Media’s redesign of the Coulter Companies website and Internet marketing campaign helped them do just that!
About American Design Awards
The American Design Awards, which was founded by design educators and graphic design professionals in 2000, aims to provide a fair and ethical standard for web designers to showcase their talents. These ethical design practices, which The American Design Awards holds as a core value, refer to the set of guidelines which graphic and web designers are encouraged to uphold for the greater good of the industry. The organization grades websites based on four criteria: creativity, effectiveness, practicality, and ethics. For more information, please visit: http://www.americandesignawards.com/