Noble, a global procurement and logistics defense contractor – distributor of more than 11,000 manufacturers, with over 1 million items in warehouses and distribution centers worldwide – charged Blue Water with the design, development and optimization of its new web presence.
Blue Water went to work, providing the full spectrum of solutions, from stakeholder interviews to rebranding, brand positioning to logo redesign, content strategy to IA, plus a commanding new tagline: Mission, Possible. In addition, Blue Water modernized the web experience, weaving a powerful message – the why of the brand – into the fabric of the site.
The Noble website features a novel interface and improved access to their online catalog of products and services. The new website allows Noble to spend more time supporting their respective missions, and less time worried about the logistics of their critical orders.