The Brief
USAID is the lead U.S. Government agency that works to end extreme global poverty and enable resilient, democratic societies to realize their potential.
With an ever-increasing security threat and breaches to government agency computer networks, plus the proliferation of new technological attack methods and harmful malware, USAID turned to Blue Water for help in developing a series of training videos designed to not only educate their 45,000-strong staff contingent, but do so in a way that would make the learning experience fun and memorable.
The Solution
Collaborating with USAID, Blue Water conceptualized, scripted and developed twelve four-minute-long scripts, with the goal of disseminating the relevant training in a meaningful way. Utilizing a narrator and background actors, and filmed before a white eternity wall on a sound stage, Blue created visual stories utilizing life-size props and over-hammed comedy in the vain of industrial theatre.
Through a combination of video, voice-over and title art cards, the meaning and salient points of the training theme were further reinforced and played out for easy, light-hearted daily consumption on the agency’s intranet.
The Outcome
The selection of videos was well-received by USAID management. A survey after the internal launch elicited a host of positive compliments from the staff as well. “Very helpful and easy to understand;” “It is essential to recall this kind of important information/behavior;” “Good short video with clear examples;” and “Adding the video as part of the morning messages makes it easy to access;” were just some of the positive responses.
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