Content strategy is to copywriting as information architecture is to design – it plans for the creation, publication, and governance of useful, usable content.
A well-thought-out content strategy brings to the surface the most relevant, effective and appropriate content at the moment the user needs it most. It also achieves the brand’s strategic business objectives and customer goals.
Ultimately, it is not a single strategy, but an assortment of stratagems, processes and tactics that when successful, result in content that is valuable to your brand, meaningful to your audience, and on-brand regardless of customer touch-points.
Contact us today to find out how we can help you develop and execute a winning content strategy.
05 | 2018
Todd Coen joins DC digital agency Blue Water as President