User Experience design (UX design) is the science and the art behind making things easy to use, while at the same time, delivering on customer goals and user needs. Digital success hinges on more than just the touchpoints; it is affected by context, goals, and the experiences of your users.
As a UX design agency, RapidUX is Blue Water’s proprietary process that allows us to rapidly gather and process data that results in a true picture of the user’s needs and behaviours. The problem with traditional UX implementation is that it can take a long time to implement, and getting users into the system is key to gauging success.
True to the Agile methodology, our UX team believes in the power of iterative optimization through testing and targeted changes, marrying digital experiences with physical ones, and resulting in the best possible experience regardless of touchpoint or step in the journey. RapidUX enables our team to release UX optimizations in short bursts, monitor the effectiveness of the changes, and then continue to adjust as we gather more quantitative and qualitative user data.
Ultimately, armed with user data taken from the real world, Blue Water constructs user experiences that are relevant, useful, seamless and engaging.
Contact us today to learn more about meaningful user experiences that help move the needle.
05 | 2018
Todd Coen joins DC digital agency Blue Water as President