Design is not just what the user sees. It’s also about how it makes the user feel. Blue Water, through its web design, development and app development, crafts digital experiences that immerse users in visually-stimulating, brand-relevant journeys that ultimately evoke action. We do this through a comprehensive research of user segments and the preferences of specific user groups and individuals. Then we create experiences that are tailored to maximize the effectiveness of calls-to-actions and other success metrics throughout a user journey.
Over our 17-year history, Blue Water digital agency has been recognized as a top DC web design agency, garnering numerous accolades along the way, including multiple WEBBY Awards, ADDYs, International Marketing Association Awards, American Graphic Design Association, and W3 awards. While industry awards are a welcome addition, exceeding client expectations is what really motivates our team.
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A sprint to the finish
Development is more than coding. It is about bringing ideas and strategy to life.
Cross-functional collaboration is key to successful digital initiatives and this connection is most crucial between UX, design, and development. Tossing designs over the transom to development staff is a recipe for disaster. In order to avoid this, the Blue Water web and application development team members are embedded in projects from the very beginning. This enables a more comprehensive approach along the way and ultimately mitigates inherent risk that occurs when project work transitions between disciplines.
Throughout the process, staying committed to an agile development methodology helps us achieve efficiencies that result in a better end-product. It’s a process whereby solutions evolve through collaboration between self-organizing, cross-functional teams, allowing the completion of small portions of the deliverable in short two- to four-week-long delivery cycles called sprints.
This unique process promotes adaptive planning, evolutionary development, early delivery, continuous improvement, and ultimately, encourages a rapid and flexible response to change.
The end-result is the development of a product, project or digital ecosystem, delivered with minimal costs, waste and time, enabling brands to achieve bottom-line gains earlier than via traditional approaches – and ones that deliver on scale, performance, and longevity.